A face-to-face interview is the method most widely used in the research in Iran of any topic and based on a direct meeting between interviewer and respondent. By personal communication it is possible not only to obtain much more information, but also to use visual materials (cards, pictures, packages, logos, etc.) to encourage response. A face-to-face interview does not bore a respondent and ensures full and accurate data. The choice of optimal interviewing method depends on research objectives and is agreed upon with each Client.
CATI is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is an economic way to collect data in big cities especially when you are facing a tight deadline.
A Central Location Test or CLT is a face to face data collection method which respondents are invited to some convenient place.
CAPI, or Computer Assisted Personal Interviewing, is a simple idea. Instead of collecting data on paper questionnaires, interviewers use portable computers to enter data directly via a keyboard.
Mystery shopping, sometimes referred to as secret shopping, is a form of research designed to assess and track operational and behavioral performance. Mystery shopping is a term that describes a field-based research technique of using independent auditors posing as customers to gather information about product quality and service delivery by a retail firm.
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