Media Research:

In order for a company to draw up the most accurate and competitive advertising campaign, EMRC offers the following services through its media and research department:

1- Media Monitoring (Share of Voice):

After comprehensive media research which has included recording, classification and analyzing of the six TV networks, 15 newspapers and 15 magazines, EMRC has managed to create the most comprehensive data base with regard to all the advertising in the market, including all the companies and their products since 2002. This exclusive and extensive data-bank contains recorded advertising information of more than 2800 companies, 3200 brands and 900 products. The data-bank is able to provide professional and accurate answers to the needs of the interested companies with regard to different companies advertising expenses, products and the media used as well as comparing them with that of the rivals.

2- Media content analyses:

In this section the interested parties can analyze the content of the ads., issues, programs, reports and advertisements in the appropriate media.

3-Media Index Analyses:

In this section indices required for media and advertising planners are presented.

4- Media Marketing Information and training:

EMRC aims to help all our clients achieve maximum value from their subscriptions by:

• A survey covering full range of media and marketing.
• Organizing seminars and workshops in order to recruit and train executives to empathy with the consumers priorities, commercial considerations of media and marketing.
• Publication of relevant essays and books.