Marketing Research:

EMRC as a Marketing and Media Research center can offer it’s services in four categories.

1-Market Research
In order to obtain the appropriate information with regard to a certain target market, EMRC is engaged in the following activities:

A) Comprehensive study of market share of a certain product, service or company and comparing it with that of its rivals.
B) Comprehensive study of Market Segmentation.
C) Comprehensive study of distribution means and comparing them with that of the rivals.
D) Evaluation of the opportunities for introducing a new product and comparing them with that of the rivals.

2-Consumers & Customer Research:

In order to evaluate the consumer behavior, EMRC engages in the following activities:

A) Demographic characteristics of the consumers for a certain product.
B) Study of purchasing patterns of the consumers.
C) Study of the product consuming patterns by the consumers.
D) Evaluating the degree of faithfulness of the consumers to a certain commercial brand.
E) Evaluating the degree of satisfaction of consumers with regard to the relevant product.
F) Evaluating the consumers demands, expectations and needs with regard to the relevant product.
G) Evaluating the consumer’s decision-making characteristics.

3-Product Research:

EMRC’s main objectives:

3-1 Analyzing the product’s characteristics with that of it’s rivals.
3-2 Analyzing and derivation of the product within the target market (Knowledge, Performance, Attitude, Satisfaction).
3-3 Analyzing of a certain company’s product status in target market with regard to the product, price, distribution and improving sales.
3-4 Derivation of the perquisites for a certain product in order to fulfill the consumer’s taste.
3-5 Studying of various indices such as Market Share, Share of Mind, Share of Voice and Share of heart for a certain product.
3-6 Packaging of the product.

4-Evaluating Research

In this topic EMRC evaluates efficiency of representations in domestic and abroad exhibitions.